4 Sample PDF SEO Reports & How to Make Your Own in 5 Minutes

As an SEO expert, you probably use a bunch of marketing software and tools to measure a clients progress, track keyword rankings, traffic, CTR, conversions, goals etc.

Most of these tools offer their own “export to PDF” functionality. Unfortunately, they’re rarely integrated with one another so you can end up in a situation where you have one important metric in one report (such as conversions from Google Analytics), and another metric in another report (say, keyword tracking in Ahrefs).

The tiring and frustrating method to do an SEO report is to build it by hand in Word or PowerPoint, where you put together all these separate pieces of information into a single file.

There is however a much simpler and easier way to do SEO reports. It involves software that integrates information from multiple data sources into a single report, automatically. This can mean many, many saved hours and otherwise wasted efforts.

Below you’ll have a few examples of SEO reports build with 4 different programs. If one of these catches your eye, read on to learn more about their pros and cons.

DashThis sample


SEMRush sample


Databox sample


Google Data Studio sample


4 ways to create PDF SEO reports from multiple data sources


DashThis is a data dashboard software that integrates with many different data sources to create a single, comprehensive report.

It’s especially useful for an SEO expert, because it has integrations with industry standard tools such as:

  • Ahrefs
  • SEMRush
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Keymetric
  • Majestic
  • Moz
  • Searchmetrics

With DashThis, it’s very easy to create reports of all kinds, not just SEO ones.

A social media report that combines LinkedIn and Instagram data

Connecting these tools to DashThis is straightforward. Most of the times, you will only have to click 1-2 buttons to approve a new data source integration. At most, you may have to copy and paste an API code from your SEO tool to DashThis, and you’re ready to go.

The process of building a report mostly involves choosing your desired data metric or KPI from a menu, and clicking to add it to the report.

Adding “Monthly Users” metric to an SEO dashboard

A good point in favor of DashThis is that it includes formatting elements, such as notes, headers and paragraphs that you can insert into the report. This is especially useful if you want to provide more context and information to your client.


SEMRush is a full fledged SEO research tool. It also comes with SEO reporting features that are almost industry standard.

First of all, it is modular. This means you can include or exclude whichever SEO metric is important to you simply by dragging and dropping.

Adding “Organic Top Keywords” metric to a report

Secondly, their reporting area contains close to 200 different SEO metrics you can choose from to customize your SEO report, such as new vs lost keywords, keyword rankings and positions, backlinks lost and earned, and many more.

Unfortunately, all of these 200 metrics come mostly from SEMRush. In other words, you can’t use data from other SEO tool such as AccuRanker or Ahrefs. The only non-SEMRush data sources you can include come from Google’s services.

If you do choose to SEMRush, know that you’re limited to only 4 data sources:

  • SEMRush (duh)
  • Google Analytics
  • Google My Business
  • Google Search Console

Fortunately, this should be enough information for most bosses and clients. This means you can include data from Google services into your SEO reports, such as time on page, organic visitors, visitors per page, clicks per keyword etc.


Databox is similar to DashThis, in that you can combine information from multiple sources into a single report.

The advantages of DataBox over DashThis is that it has more data sources to integrate ( although fewer SEO ones), has arguably a better design, has a free version (even if it’s a very limited one), a mobile app, and the ability to project the report live on a TV.

Below is a list of available SEO integrations for DataBox:

  • Google Analytics
  • Google Search Console
  • Google My Business
  • SEMRush
  • Ahrefs
  • Moz
  • AccuRanker

Just like with DashThis, they can all be activated mostly by copy / pasting a code or authorizing DataBox to access the SEO tool.

The disadvantages of DataBox is that a report is static in size and contains only a fixed amount of data metrics. DashThis is much more flexible, and you can make your report as long as you want, and include as many metrics as you want.

Another important disadvantage is that DataBox doesn’t have formatting features to organize the report, such as headers and only very limited support for notes.

While the end result does look very good and eye catching, it’s possible that you may find it a bit limiting.

The example above is a DataBox dashboard that gathers information from Twitter, Facebook and Twitter and combines them into a single screen. By using DataBox, you don’t need to switch from one report to another and you can also just export this report as a PDF.

And here’s an SEO report template that combines data from Google Analytics, Search Console, SEMRush and Moz:

These are just example templates. Just like with SEMRush, you can create your own reports, and choose which metrics to include or exclude. You’re not limited by what you’ve seen in the images above.

Google Data Studio

Right off the bat, the biggest advantage Google Data Studio has over its competitors is that it’s free and has the biggest amount of possible data integrations (~200).

There are however multiple problems with Google Data Studio.

One problem is that many of the data integrations (“connectors” as Google calls them) cost money. So yes, Google Data Studio itself is free, but if you want to connect SEO tools such as Moz or SEMRush, you’ll have to pay for a connector on top of the SEO tool itself. In other words your bill would look something like this:

  • Google Data Studio – FREE
  • Moz Subscription – $99 monthly
  • Supermetrics Moz Connector – $39 monthly only for the Moz connector, or $99 monthly for the full library.

However, connectors to Google Analytics, Search Console, Google Ads or Google My Business are completely free and supported by Google itself. So if you want to build SEO reports based purely on Google data, then GDS is the only truly free option on this list.

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